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Author Question: Control variables are predictor variables not involved in any causal assertion or hypothesis but are ... (Read 107 times)

darbym82

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on: Jun 28, 2018
Control variables are predictor variables not involved in any causal assertion or hypothesis but are included to better understand the true effect of hypothesized causal variables on dependent variables.
 
 Indicate whether the statement is true or false

Question 2

Explain what a brand personality is, list the different types of personalities, and explain what marketers can do with the personality if it is not working out.


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Anton

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

A brand personality is a method marketers use to get customers to relate to their brands. A brand does not need to have a character to represent it (like Keebler's elves). Five different kinds of brand personalities are sincere, competent, exciting, sophisticated, and rugged. It's important to note that none of the personality profiles are better than the others; they're just all different. If the brand personality is not achieving the desired customer perceptions, the marketer should make initiatives to reposition the brand.


darbym82

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Reply #2 on: Jun 28, 2018
Thank you


Anton

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Reply #3 on: Jun 28, 2018
No problemo


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