A covariance matrix contains the covariance for every pair of ...

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A covariance matrix contains the covariance for every pair of variables among a set of metric variables.
 
 Indicate whether the statement is true or false

Question 2

How are brand associations created?

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Answer to Question 1

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Answer to Question 2

Brand associations give brands meaning in the customer's mind. These associations are created through a number of sources: they're built from the company's advertisements and communications in the marketplace, the customer's own experiences with the brand and company and competitors' brands, and the stories other customers relate about the brand.