Author Question: Explain how a factorial design is different from a one-way ANOVA.[br][br][b][color=red]Question ... (Read 70 times)

go.lag · **on:** Jun 28, 2018

Explain how a factorial design is different from a one-way ANOVA.

Question 2

One way marketers get customers to relate to brands is by using a brand __________, such as Google's classification as exciting or Rolex's classification as sophisticated.
a. spokesperson
b. image
c. personality
d. awareness

chereeb · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Factorial designs expand on the idea of one-way ANOVA. A factorial design produces an experimental design fully implemented with two or more experimental variables, meaning observations are taken for every level of every experimental variable.

Answer to Question 2

c