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Author Question: Systematic research usually takes very little time to complete. Indicate whether the statement is ... (Read 108 times)

Awilson837

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on: Jun 28, 2018
Systematic research usually takes very little time to complete.
 
 Indicate whether the statement is true or false

Question 2

Bic Inc has a new ad to attract new customers. This ad is categorized as a(n)
 a. retention cost.
  b. discount rate.
  c. average contribution.
  d. acquisition cost.


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Ptupou85

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
Systematic research usually takes time. The urgency with which managers want to make decisions often conflicts with the marketing researchers' desire for rigor in following the scientific method.

Answer to Question 2

d


Awilson837

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Reply 2 on: Jun 28, 2018
Wow, this really help

helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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