Author Question: A true global brand carries one brand name and logo, anywhere it is offered, and it is available in ... (Read 159 times)

Themember4 · **on:** Jun 28, 2018

A true global brand carries one brand name and logo, anywhere it is offered, and it is available in most world markets.
a. True
b. False
Indicate whether the statement is true or false

Question 2

What special challenges and opportunities are presented for reverse flows by globalization?

alexisweber49 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

True

Answer to Question 2

Global supply chains present challenges and opportunities for reverse flows. Some European countries have been very proactive in passing so-called green laws, primarily for environmental reasons, which means that companies doing business in these countries must be cognizant of these regulations and policies. The green laws usually require reverse flows, for example returning packaging materials. Some underdeveloped countries are very lenient in these areas, which may raise ethical issues for companies doing business in these countries. The differences among countries and the complexity of global supply chains mandate a critical evaluation and analysis of the issues associated with global reverse flows.