This topic contains a solution. Click here to go to the answer

Author Question: Seasonal stocks are not influenced by a. EOQ. b. weather. c. transportation. d. ... (Read 68 times)

fasfsadfdsfa

  • Hero Member
  • *****
  • Posts: 554
Seasonal stocks are not influenced by
 a. EOQ.
  b. weather.
  c. transportation.
  d. holidays.

Question 2

James is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has additional features. James wants to make an ad that shows as many features as possible. Explain the basic steps James should take before launching his ad and why.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

olivia_paige29

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

a

Answer to Question 2

James should conduct concept testing and copy testing.
Ad concept testing is usually conducted in a focus group setting. Focus group facilities recruit eight to 10 consumers who may be screened on criteria such as relevance to the target segment or usage in the product category but who are otherwise selected randomly. The ideas underlying the ad are explained, and illustrative props show the basic idea of the ad. After three or four focus groups concur that the ad agency is heading in a good direction, the ads are further developed and copy testing begins.
Copy testing is usually conducted via surveys. Larger random samples of consumers are recruited by advertising researchers to watch a supposed pilot TV series with ads. After 30 minutes, the attendees fill out dozens of pages of questionnaires asking about the TV show, the ads, their buying habits, and the like. Increasingly, copy testing is done online, with invites sent over email, requesting participants to go to a website to view the materials and answer the questions.




fasfsadfdsfa

  • Member
  • Posts: 554
Reply 2 on: Jun 28, 2018
Excellent


JCABRERA33

  • Member
  • Posts: 344
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

For a complete list of videos, visit our video library