Author Question: This type of inventory is influenced by the reliability of demand and lead time. a. Cycle stock b. ... (Read 157 times)

Mr. Wonderful · **on:** Jun 28, 2018

This type of inventory is influenced by the reliability of demand and lead time.
a. Cycle stock
b. WIP
c. Safety stock
d. Seasonal stock

Question 2

Discuss the difference between a comparative ad and a non-comparative ad. Additionally, discuss how the small and big players in the market use a comparative ad.

matt95 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

In a non-comparative ad, a brand is mentioned and its features, attributes, and image portrayal, etc., are conveyed in the message. There is only one brand featured and only that brand's benefits and positioning are shown.
In a comparative ad, the featured brand name is mentioned, as is the brand name of a competitor. A small player uses this ad to get associations to the good qualities of the big player. A big player uses this ad to show how much better you are than all the small guys.