Inventory as an asset on the balance sheet and a __________ on ...

[Haya94]

Inventory as an asset on the balance sheet and a __________ on the income statement.
 a. liability
  b. footnote
  c. statement
  d. variable expense

Question 2

In marketing, explain the distinction between a one-sided argument and a two-sided argument. Give an example of each type.

[joshbk44]

Answer to Question 1

d

Answer to Question 2

In a one-sided argument, the company focuses exclusively on its own product and how the product will help the customer. This type of ad does not mention the competition or how their product might have a weakness. An example would be a commercial for Crest toothpaste where Crest explains how its toothpaste will make your teeth sparkle like a fine piece of silverware.
In a two-sided argument, the company mentions a weakness in the brand. The reason for doing this might be to gain credibility by admitting to the weakness. Another reason is that two-sided ads are unique and therefore get more attention. An example would be Winterplace Ski resort in West Virginia. The resort is not very good (only a few trails, crowded, not many lifts). It would mention in its ad that it does not have all the frills and thrills of the big name resorts, but its resort is much more affordable and you can still have a great ski experience.