Author Question: Ordering cost refers to the expense of placing an order for additional inventory and does not ... (Read 104 times)

cookcarl · **on:** Jun 28, 2018

Ordering cost refers to the expense of placing an order for additional inventory and does not include the cost or expense of the product itself.

Indicate whether the statement is true or false

Question 2

What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.
a. focus groups
b. sampling
c. copy testing
d. ad concept testing