A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.
Indicate whether the statement is true or false
Question 2
Regarding targeting, we iterate between our __________ vision of corporate strategy, and a __________ data-informed approach on segment size and profitability.
a. top-down, bottom-up
b. bottom-up, top-down
c. horizontal, vertical
d. vertical, horizontal