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Author Question: Traditional customer profitability analyses would start with ______ less returns and allowances (net ... (Read 48 times)

luvbio

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on: Jun 28, 2018
Traditional customer profitability analyses would start with ______ less returns and allowances (net sales) and subtract the cost of goods sold.
 a. gross sales
  b. back orders
  c. the forecast
  d. gross margin

Question 2

Which of the following is NOT a way marketers wish to affect consumers in advertising?
 a. cognition
  b. affect
  c. behavior
  d. fashion


Melissahxx

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


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