Author Question: Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8. a. 2.24 b. ... (Read 51 times)

javeds · **on:** Jun 28, 2018

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8.
a. 2.24
b. 2.59
c. 3.32
d. 6.70

Question 2

VALS psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations. Identify the three motivations and describe them.

ergserg · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

B

Answer to Question 2

Consumers who are primarily motivated by ideals are guided by knowledge and principles.
Consumers who are primarily motivated by achievement look for products and services that demonstrate success to their peers.
Consumers who are primarily motivated by self-expression desire social or physical activity, variety, and risk.