The average deviation score is frequently used in marketing ...

[eruditmonkey@yahoo.com]

The average deviation score is frequently used in marketing research studies.
 
 Indicate whether the statement is true or false

Question 2

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
 a. Mass marketing
  b. Demographic marketing
  c. Niche marketing
  d. One-to-one marketing

[wfdfwc23]

Answer to Question 1

F
It is never used. Positive deviation scores are canceled out by negative scores, leaving an average deviation value of zero no matter how wide the spread may be.

Answer to Question 2

c

[eruditmonkey@yahoo.com]

Thanks for the timely response, appreciate it

[Dinolord]

Excellent