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Author Question: A top box score generally refers to the frequency count of respondents who choose the most favorable ... (Read 44 times)

washai

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on: Jun 28, 2018
A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.
 
 Indicate whether the statement is true or false

Question 2

Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is
 a. very close to mass marketing.
  b. very close to one-to-one marketing.
  c. in the middle.
  d. on a different continuum.


diana chang

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


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