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Author Question: A researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket ... (Read 117 times)

BrownTown3

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on: Jun 28, 2018
A researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for a test market of a new shampoo. Which type of sampling procedure is being used?
 a. systematic sample
  b. simple random sample
  c. nonprobability sample
  d. cluster sample

Question 2

It is useful for marketers to understand the psychological and lifestyle choices that are relevant to the brand(s) the marketer is pitching.
 a. True
  b. False
 Indicate whether the statement is true or false


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Sarahjh

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


BrownTown3

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Reply 2 on: Jun 28, 2018
Gracias!

marict

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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