Author Question: The head of the marketing research department instructs field interviewers to interview owners of ... (Read 52 times)

asd123 · **on:** Jun 28, 2018

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands. Which type of sampling procedure is being used?
a. systematic sample
b. quota sample
c. area sample
d. multistage sample

Question 2

Segments become more homogeneous as they increase in size.
a. True
b. False
Indicate whether the statement is true or false