The head of the marketing research department instructs field ...

[asd123]

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands. Which type of sampling procedure is being used?
 a. systematic sample
  b. quota sample
  c. area sample
  d. multistage sample

Question 2

Segments become more homogeneous as they increase in size.
 a. True
  b. False
 Indicate whether the statement is true or false

[duke02]

Answer to Question 1

B

Answer to Question 2

False

[asd123]

Thanks for the timely response, appreciate it

[billybob123]

Excellent