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Author Question: Which technique uses nonprobability sampling, in which an experienced individual selects the sample ... (Read 62 times)

maychende

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on: Jun 28, 2018
Which technique uses nonprobability sampling, in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?
 a. area sample
  b. subjective sample
  c. stratified sample
  d. judgment sample

Question 2

On a continuum from mass marketing to one-to-one marketing, market segmentation is in the middle.
 a. True
  b. False
 Indicate whether the statement is true or false


deja

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


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