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Author Question: Which type of error occurs when potential respondents are improperly excluded before the sample is ... (Read 61 times)

809779

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on: Jun 28, 2018
Which type of error occurs when potential respondents are improperly excluded before the sample is taken?
 a. Type I error
  b. sampling frame error
  c. statistical error
  d. list error

Question 2

Explain the process of operant conditioning and how to maximize results using it.


gcook

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

Operant conditioning is when someone learns a desired behavior by being rewarded. B.F. Skinner discovered this when he was able to teach rats to press a bar. The rats would press the bar because they knew they would be rewarded with a food pellet.
To maximize results with this method, you should use a variable ratio reinforcement schedule. For example, with a customer loyalty program, you will get more purchases if the consumer does not know how many more purchases he has to make to get a free one. If the program runs on a fixed ratio schedule, then he knows that five purchases give him one free one, for example.


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