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Author Question: Why are pretests conducted? List the questions pretests are typically conducted to ... (Read 30 times)

CORALGRILL2014

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on: Jun 28, 2018
Why are pretests conducted? List the questions pretests are typically conducted to answer.

Question 2

Colors convey cultural meaning. In the United States, brides wear white because it symbolizes
 a. love.
  b. passion.
  c. beginnings.
  d. purity.


upturnedfurball

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The pretesting process allows the researcher to determine whether respondents have any difficulty understanding the questionnaire and whether there are any ambiguous or biased questions.
Pretests typically are conducted to answer questions about the questionnaire such as the following:
1 . Can the questionnaire format be followed by the interviewer respondent for self-response?
2 . Does the questionnaire flow naturally and conversationally?
3 . Are the questions clear and easy to understand?
4 . Can respondents answer the questions easily?
5 . Which alternative forms of questions work best?
6 . What overall and item response rates can be expected?

Answer to Question 2

d


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CORALGRILL2014

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Reply #2 on: Jun 28, 2018
Correct answers!


upturnedfurball

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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