Author Question: Describe the concept of an integrated supply chain that begins with the supplier's supplier and ends ... (Read 104 times)

codyclark · **on:** Jun 28, 2018

Describe the concept of an integrated supply chain that begins with the supplier's supplier and ends with the final consumer.

Question 2

Company XYZ manufactures quality widgets, but does not invest a significant effort in marketing the company or its widgets. If Company XYZ were to develop a __________, one of the benefits it would realize is the ability to charge premium prices.
a. company
b. product
c. marketing strategy
d. brand

Mholman93 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Supply chain management can be viewed as a pipeline or conduit for the efficient and effective flow of products, materials, services, information, and financials from the supplier's suppliers through the various intermediate organizations or companies out to the customer's customers, or a system of connected networks between the original vendors and the ultimate final consumer. The extended enterprise perspective of supply chain management represents a logical extension of the logistics concept, providing an opportunity to view the total system of interrelated companies for increased efficiency and effectiveness.

Answer to Question 2

d