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Author Question: Most retailers are essentially supply chain companies since a. they dominate the consumer market. ... (Read 67 times)

scienceeasy

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on: Jun 28, 2018
Most retailers are essentially supply chain companies since
 a. they dominate the consumer market.
  b. own their warehouses and trucks.
  c. they buy products produced by others.
  d. engage in off-shore sourcing.

Question 2

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
 a. promotion
  b. price
  c. place
  d. product


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succesfull

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


scienceeasy

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Reply 2 on: Jun 28, 2018
Excellent

triiciiaa

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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