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Author Question: Define attitude and describe the three components that comprise ... (Read 101 times)

segrsyd

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on: Jun 28, 2018
Define attitude and describe the three components that comprise it.

Question 2

Joan, an MBA student learning marketing management, typically wants to see a framework that forms
 a. company ethics.
  b. market segments.
  c. the 5Cs.
  d. the big picture.


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bfulkerson77

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Reply #1 on: Jun 28, 2018
Answer to Question 1

An attitude is a social-psychological concept that can be defined as a relatively enduring predisposition to respond consistently to various things including people, activities, events, and objects. Attitudes are thought to have three components:
(1) Affective: expresses how much affinity someone has toward the relevant matter. This is the feeling of liking or not liking something.
(2) Cognitive: represents a person's awareness and knowledge of the relevant matter. It's what a person believes about the subject matter.
(3) Behavioral: represents the action that corresponds to a certain type of attitude.

Answer to Question 2

d


segrsyd

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Reply 2 on: Jun 28, 2018
Excellent

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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