Author Question: Define attitude and describe the three components that comprise ... (Read 64 times)

segrsyd · **on:** Jun 28, 2018

Define attitude and describe the three components that comprise it.

Question 2

Joan, an MBA student learning marketing management, typically wants to see a framework that forms
a. company ethics.
b. market segments.
c. the 5Cs.
d. the big picture.

bfulkerson77 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

An attitude is a social-psychological concept that can be defined as a relatively enduring predisposition to respond consistently to various things including people, activities, events, and objects. Attitudes are thought to have three components:
(1) Affective: expresses how much affinity someone has toward the relevant matter. This is the feeling of liking or not liking something.
(2) Cognitive: represents a person's awareness and knowledge of the relevant matter. It's what a person believes about the subject matter.
(3) Behavioral: represents the action that corresponds to a certain type of attitude.

Answer to Question 2

d