Author Question: A(n) ____________________ scale measures attitudes by using seven-point rating scales that are ... (Read 67 times)

809779 · **on:** Jun 28, 2018

A(n) ___________________ _ scale measures attitudes by using seven-point rating scales that are anchored at either end by polar opposite adjectives.
Fill in the blank(s) with correct word

Question 2

__________ and __________ are the central players in the marketing exchange.
a. Context, customer
b. Collaborator, competitor
c. Context, company
d. Customer, company