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Author Question: A(n) ____________________ scale measures attitudes by using seven-point rating scales that are ... (Read 195 times)

809779

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on: Jun 28, 2018
A(n) ___________________ _ scale measures attitudes by using seven-point rating scales that are anchored at either end by polar opposite adjectives.
 Fill in the blank(s) with correct word

Question 2

__________ and __________ are the central players in the marketing exchange.
 a. Context, customer
  b. Collaborator, competitor
  c. Context, company
  d. Customer, company


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snackralk

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Reply #1 on: Jun 28, 2018
Answer to Question 1

semantic differential

Answer to Question 2

d


809779

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

bbburns21

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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