Which of the following is FALSE?
a. A good test of a summary is self-sufficiency in that a summary should not require the appended full report but should be able to stand on its own.
b. In general, it is not desirable for the researcher to draw conclusions in the written report. Rather they should limit their reports to presentation of the facts and should let the reader draw his or her own inferences from this presentation.
c. The good summary in a research report contains the necessary introductory information to provide background and the important results and conclusions.
d. The true summary is an abstract of the whole report in which everything is restated in condensed form.
e. As a general rule, the research report with wide distribution will require a more extensive introduction than a report for a narrow audience because a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report.
Question 2
What actions are marketing trade groups taking to try to calm the concerns of consumers about behavioral tracking?
a. educating consumers about online behavioral advertising.
b. introducing an icon for advertisers to flag behavioral ads.
c. giving customers control over what data are collected and by whom.
d. All of these are correct.
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