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Author Question: Which statistical technique should you use when you are attempting to answer the question: Is there ... (Read 89 times)

gonzo233

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on: Jun 28, 2018
Which statistical technique should you use when you are attempting to answer the question: Is there a significant relationship between the customers' disposable income (measured in dollars) and their repeat-buying behavior (measured by the number of rebuys in a twelve-month period)?
 a. Multiple regression analysis
  b. Chi-Square test
  c. Simple regression analysis
  d. Pearson correlation coefficient
  e. None of these are correct.

Question 2

The customer lifecycle allows marketers to:
 a. identify their best prospects.
  b. target lapsed customers and win back.
  c. acquire more of their best type of customers.
  d. All of these are correct.


tuwy

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  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


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