Which statistical technique should you use when you are attempting to answer the question: Is there a significant relationship between the customers' disposable income (measured in dollars) and their repeat-buying behavior (measured by the number of rebuys in a twelve-month period)?
a. Multiple regression analysis
b. Chi-Square test
c. Simple regression analysis
d. Pearson correlation coefficient
e. None of these are correct.
Question 2
The customer lifecycle allows marketers to:
a. identify their best prospects.
b. target lapsed customers and win back.
c. acquire more of their best type of customers.
d. All of these are correct.
