Kit Kat candy bar executives make the following statement: Our most likely estimate of Kit Kat's ad recall rate is 65. In addition, we are 95 confident that Kit Kat's ad recall rate in the population falls between 62 and 68. This illustrates an example of
a. basic descriptive statistics.
b. using statistical inference to estimate a population parameter based upon sample statistics.
c. using statistical inference to estimate a statistic based upon a population parameter.
d. hypothesis testing.
e. Both a and b are correct.
Question 2
Conversion of leads into sales is one of the basic marketing objectives.
a. True
b. False
Indicate whether the statement is true or false
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