This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The primary motivation behind expanded text ads was to: a. offer a cheaper advertising option for ... (Read 58 times)

Cooldude101

  • Hero Member
  • *****
  • Posts: 557
on: Jun 28, 2018
The primary motivation behind expanded text ads was to:
 a. offer a cheaper advertising option for small businesses.
  b. optimize the ads for laptops.
  c. optimize the ads for mobile devices.
  d. All of these are correct.

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jharrington11

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?


Cooldude101

  • Member
  • Posts: 557
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

emsimon14

  • Member
  • Posts: 344
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

An overview of the process of primary and secondary growth in a woody stem. An overview of the process of primary and secondary growth in a woody stem.
The primary pulse points of the body. The primary pulse points of the body.
The motor homunculus: the somatotopic map of the human primary motor cortex. Stimulation of sites in ... The motor homunculus: the somatotopic map of the human primary motor cortex. Stimulation of sites in ...
The primary and secondary adaptive responses. The primary and secondary adaptive responses.
Expanded view of Silicon-oxygen tetrahedron Expanded view of Silicon-oxygen tetrahedron
Comparing the structure of a primary shoot from (A) a monocot and (b) a eudicot. Comparing the structure of a primary shoot from (A) a monocot and (b) a eudicot.
Video: The Lagging Strand in DNA Replication and Replication in Action

For a complete list of videos, visit our video library