The primary motivation behind expanded text ads was to: a. offer ...

[Cooldude101]

The primary motivation behind expanded text ads was to:
 a. offer a cheaper advertising option for small businesses.
  b. optimize the ads for laptops.
  c. optimize the ads for mobile devices.
  d. All of these are correct.

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

[jharrington11]

Answer to Question 1

c

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?

[Cooldude101]

Thanks for the timely response, appreciate it

[ryhom]

TYSM