Author Question: The primary motivation behind expanded text ads was to: a. offer a cheaper advertising option for ... (Read 62 times)

Cooldude101 · **on:** Jun 28, 2018

The primary motivation behind expanded text ads was to:
a. offer a cheaper advertising option for small businesses.
b. optimize the ads for laptops.
c. optimize the ads for mobile devices.
d. All of these are correct.

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

jharrington11 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

c

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?