Data analysis hinges on which of the following considerations about the variable(s) to be analyzed?
a. Will the variable be analyzed in isolation or in relationship to one or more other variables?
b. What type of analysis is required by the project sponsor?
c. What level of measurement was used to measure the variable(s)?
d. What level of measurement was used to measure the variable(s)?
e. All of these are considerations about the variable(s) to be analyzed.
Question 2
CPM represents the cost per __________ impressions.
a. million
b. thousand
c. hundred
d. multiple