Which of the following is NOT a general recommendation offered to marcom practitioners for making appropriate environmental claims?
a. Only make environmental claims that your competitors cannot make.
b. Make specific claims.
c. Reflect current disposal options.
d. Make substantive claims.
e. Make supportable claims.
Question 2
The use of scanner technology to read responses on paper surveys and to store these responses in a data file is called optical scanning.
a. True
b. False
Indicate whether the statement is true or false
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