A number of major corporations, such as General Motors, Amway, and Evian, sponsor or support worthy causes, many of which are environmental causes. Companies are highly motivated to engage in cause-oriented marketing because ____.
a. it is a socially acceptable way of distributing excess profits
b. corporations function better in a healthy environment
c. corporations hope to generate goodwill toward the company and its brands
d. major companies are required by law to support environmentally friendly causes
e. research shows that companies that support the environment do better financially
Question 2
The coding process involves considerable effort on the part of the coder when the question type is closed-ended.
a. True
b. False
Indicate whether the statement is true or false
GENERAL PRINCIPLES OF CELL COMMUNICATION
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