Author Question: Multiple coders are recommended for all of the following reasons EXCEPT: a. The use of multiple ... (Read 41 times)

dollx · **on:** Jun 28, 2018

Multiple coders are recommended for all of the following reasons EXCEPT:
a. The use of multiple coders can shorten the amount of time it takes to code.
b. Multiple coders can help reduce bias in the interpretation of different responses.
c. Results can easily be compared to ensure agreement among coders.
d. The use of multiple coders makes the coding process less expensive.
e. All of these are legitimate reasons for using multiple coders.

Question 2

When is it a good idea to employ a paid search campaign to determine which keywords should be used to optimize the site?
a. Before developing an organic search campaign.
b. While developing an organic search campaign.
c. After developing an organic search campaign.
d. All of these are correct.