Why is it unwise for search marketers to ignore mobile search?
a. Mobile search and desktop search are nearly identical, so expanding into mobile search when you have already mastered desktop search requires trivial effort for a lot of gain.
b. Mobile search is outpacing desktop search.
c. A foothold in the mobile search space offers leverage in the keyword bidding process.
d. All of these are correct.
Question 2
Advertising of prescription drugs that is directed toward consumers is known as ____.
a. direct marketing
b. direct-to-consumer advertising
c. direct-response advertising
d. balanced-perspective advertising
e. missionary advertising
