Author Question: ____ is based on the premise that a firm that misleads consumers should have to use future ... (Read 49 times)

jjjetplane · **on:** Jun 28, 2018

____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.
a. Rectification advertising
b. Unfairness removal
c. Anti-deception advertising
d. Regulated advertising
e. Corrective advertising

Question 2

Which of the following is NOT a recommended practice for coding data and entering it into a file?
a. Assign specific column locations for particular variables
b. When a question allows multiple responses, use the same variable for each response option
c. Use only numeric codes, not letters of the alphabet or special characters like
d. Use standard codes for no information
e. Code a respondent identification number on each record