This topic contains a solution. Click here to go to the answer

Author Question: One criticism of advertising that contends that it tends to portray certain groups in very narrow ... (Read 90 times)

amal

  • Hero Member
  • *****
  • Posts: 572
One criticism of advertising that contends that it tends to portray certain groups in very narrow and predictable fashion, or it ____.
 a. targets economically disadvantaged consumers
  b. creates and perpetuates stereotypes
  c. is untruthful and deceptive
  d. is manipulative
  e. plays on people's fears and insecurities

Question 2

Discuss at least five (5) ways in which response rates might be improved.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Cheesycrackers

  • Sr. Member
  • ****
  • Posts: 333
Answer to Question 1

B

Answer to Question 2

There are several approaches for improving response rates, including making the data collection instrument and procedure as interesting and as short as possible, carefully choosing and training interviewers, asking respondents to complete a short task before asking them to complete the longer data collection instrument (the foot-in-the-door technique), guaranteeing confidentiality and/or anonymity, notifying potential respondents in advance, personalizing data collection forms as much as possible, providing incentives, disguising the sponsor if necessary, and sending follow-up surveys.




amal

  • Member
  • Posts: 572
Reply 2 on: Jun 28, 2018
Gracias!


nanny

  • Member
  • Posts: 313
Reply 3 on: Yesterday
Excellent

 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

For a complete list of videos, visit our video library