Author Question: Consumer privacy is an ethical issue that transcends all marcom activities. Indicate whether the ... (Read 80 times)

Kikoku · **on:** Jun 28, 2018

Consumer privacy is an ethical issue that transcends all marcom activities.

Indicate whether the statement is true or false

Question 2

Which of the following is TRUE?
a. It is generally true that bias caused by interviewer expectations will balance out if a sufficiently large number of interviews is used.
b. The behavior of either interviewer or respondent occurs merely as a physical reaction to the behavior of the other.
c. Questions which state the alternative answers and multiple-choice questions are particularly recommended in studies where personal interviews are used because they are not subject to interviewer bias.
d. The empirical evidence suggests that an interviewer with strong positive attitudes toward a particular issue will tend to secure more favorable responses than an interviewer with strong negative attitudes.
e. All of these statements are true.