Which of the following is NOT a reason why P-O-P materials go unused by retailers?
a. does not satisfy the retailer's needs
b. too difficult to set up
c. too small
d. only serves to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
e. not well-constructed
Question 2
The empirical evidence suggests which of the following does NOT affect the refusal rate?
a. Nature of the respondent
b. Sponsor of the research
c. Nature of the subject
d. Circumstances surrounding the contact
e. All of these affect the refusal rate.
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