Author Question: A great story will move people to buy a product even when the product is not the focus of the story. ... (Read 194 times)

stevenposner · **on:** Jun 28, 2018

A great story will move people to buy a product even when the product is not the focus of the story.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The encoding specificity principle states that ____.
a. information recall is enhanced when the context in which people attempt to retrieve information is the same or similar to the context in which they originally encoded the message
b. information recall is highest for material that is presented in a verbal format
c. information recall is enhanced with the use of humor
d. information recall is enhanced with the use of fear appeals
e. comparative advertising distracts from encoding information