While mobile advertising is continuing to grow in popularity and impact,
a. other digital channels and traditional communication channels head toward irrelevance.
b. marketers should wean themselves off of traditional channels but continue to pay attention to other digital channels.
c. marketers should take care to ignore neither traditional channels nor other digital channels.
d. a crash is inevitable.
Question 2
One limitation of outdoor advertising is ____.
a. lack of geographic flexibility
b. high cost per thousand
c. narrow reach and frequency levels
d. inability to pinpoint specific market segments
e. audience fragmentation
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