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Author Question: Explain what ambush marketing is, and discuss the ethical implications of this ... (Read 122 times)

arivle123

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on: Jun 28, 2018
Explain what ambush marketing is, and discuss the ethical implications of this practice.

Question 2

The differences between a cluster sample and a stratified sample are that in a
 a. cluster sample, the parent population is divided into mutually exclusive and exhaustive subsets.
  b. stratified sample, the parent population is divided into mutually exclusive and exhaustive subsets.
  c. stratified sample, a simple random sample of elements is chosen independently from each group or subset, while in a cluster sample, a random sample of the subsets is selected.
  d. cluster sample, a simple random sample of elements is chosen independently from each group or subset, while in a stratified sample, a random sample of the subsets is selected.
  e. None of these are correct.


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meryzewe

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Ambushing marketing (or simply ambushing) takes place when companies that are not official sponsors of an event undertake marketing efforts to convey the impression that they are. One may question whether it is ethical to ambush a competitor's sponsorship of an event, but a counterargument can easily be made that ambushing is simply a financially prudent way of offsetting a competitor's effort to obtain an advantage over your company or brand.

Answer to Question 2

c


arivle123

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Reply #2 on: Jun 28, 2018
Thank you


meryzewe

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Reply #3 on: Jun 28, 2018
No problemo


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