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Author Question: A researcher divides the population of the purchasers of Brand X into heavy and light users. He then ... (Read 31 times)

rmenurse

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on: Jun 28, 2018
A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of ____ sampling.
 a. nonprobability
  b. random
  c. judgmental
  d. stratified
  e. quota

Question 2

All marketers should:
 a. have a Facebook page.
  b. actively consider the use of social media in their marketing programs.
  c. switch to exclusively marketing on social media.
  d. All of these are correct.


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mcni194

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

b


rmenurse

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

recede

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Reply 3 on: Yesterday
Wow, this really help

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