Author Question: Sponsorships cannot be justified unless there is proof that ____ are being achieved. a. brand ... (Read 31 times)

Kikoku · **on:** Jun 28, 2018

Sponsorships cannot be justified unless there is proof that ____ are being achieved.
a. brand awareness and knowledge
b. target market penetration and response
c. message and media objectives
d. brand equity and financial objectives
e. consumer attitude and behavior change

Question 2

With a probability sampling plan
a. every population element has some chance of being included in the sample.
b. there is a random component in how population elements are selected for the sample.
c. we can make inferences to the larger population based on the results from the sample.
d. we can estimate the likely amount of sampling error.
e. All of these are correct.