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Author Question: The metrics used to measure social media campaigns are the same as those used to measure campaigns ... (Read 141 times)

notis

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  • Posts: 596
on: Jun 28, 2018
The metrics used to measure social media campaigns are the same as those used to measure campaigns in other Internet media channels.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

American Express was not a sponsor of the Olympics, but it advertised heavily during the time the Olympics were televised. As a result, many consumers thought American Express was a sponsor of the Olympics. This is an example of ____.
 a. stealth marketing
  b. ambush marketing
  c. guerilla marketing
  d. deceptive advertising
  e. marketing public relations


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joshraies

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

B


notis

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Reply 2 on: Jun 28, 2018
Gracias!

isabelt_18

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Reply 3 on: Yesterday
:D TYSM

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