Author Question: The metrics used to measure social media campaigns are the same as those used to measure campaigns ... (Read 58 times)

notis · **on:** Jun 28, 2018

The metrics used to measure social media campaigns are the same as those used to measure campaigns in other Internet media channels.
a. True
b. False
Indicate whether the statement is true or false

Question 2

American Express was not a sponsor of the Olympics, but it advertised heavily during the time the Olympics were televised. As a result, many consumers thought American Express was a sponsor of the Olympics. This is an example of ____.
a. stealth marketing
b. ambush marketing
c. guerilla marketing
d. deceptive advertising
e. marketing public relations