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Author Question: Cause-related marketing consists of a company contributing to a cause every time the customer ... (Read 18 times)

mikaylakyoung

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Cause-related marketing consists of a company contributing to a cause every time the customer undertakes some action that supports the company and its brands.
 
 Indicate whether the statement is true or false

Question 2

Judgment samples are distinguished by the fact that
 a. those entering the sample happen to be where the study is being done when it is being done.
  b. the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic.
  c. each field worker is allowed to judge whether any given respondent would be a good representative of the population.
  d. the sample elements are hand-picked by the investigator because it is expected they can offer the contributions sought.
  e. they are superior to other forms of sampling for descriptive studies.



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javimendoza7

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Answer to Question 1

T

Answer to Question 2

d





 

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