An important use of customer lifetime value data is: a. as a ...

[captainjonesify]

An important use of customer lifetime value data is:
 a. as a replacement for market segmentation.
  b. to determine the allocation of marketing resources to marketing programs.
  c. to decrease the need for targeting specific customer groups.
  d. All of these are correct.

Question 2

Data suggests that consumers in developing countries have been slow to adopt mobile devices including cell phones.
 
 Indicate whether the statement is true or false

[ju]

Answer to Question 1

b

Answer to Question 2

F