Which of the following is NOT a reason that accounts for why many retailers resist manufacturers' EDLP pricing initiatives?
a. EDLP pricing takes some of the excitement out of retailing.
b. Some retailers that established distribution infrastructures necessary to practice forward buying have resisted EDLP.
c. There is some evidence that EDLP pricing benefits the manufacturers that price their products in this fashion more than it does the retailers that pay EDLP rather than high-low prices.
d. Only a and b are correct.
e. a, b, and c are correct.
Question 2
Data collection should never begin until you have pre-tested the questionnaire.
a. True
b. False
Indicate whether the statement is true or false
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