Which of the following are legitimate costs of doing business for a large, multistore supermarket chain that takes on a new brand?
a. Make space for that new brand in its distribution center.
b. Create a new entry in its computerized inventory system.
c. Possibly redesign store shelves.
d. Notify individual stores about the new SKU.
e. All of the above.
Question 2
In a recent McDonald's survey about new menu items, one question is, How much do you like the sugar-free apple pies? Check one: dislike, dislike slightly, do not dislike or like, like slightly, like a great deal. This is an example of a(n) ____ question.
a. open-ended
b. double-barrelled
c. dichotomous
d. fixed-alternative response
e. Both a and d are correct.
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