Author Question: Among the benefits of integrated value chains are customer focus and resulting opportunity to create ... (Read 19 times)

jjjetplane · **on:** Jun 28, 2018

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The primary criterion for choosing which web metrics are required to measure effectiveness is:
a. the metrics that are available from the server logs.
b. the objectives of Internet marketing.
c. the ability of web metrics firms to provide the necessary data.