Improvements to a website may include:
a. frequent incremental improvements.
b. major revision and relaunch as warranted.
c. both of the above.
Question 2
Coupon offers via cell phones are relatively ____ for marketers to offer and highly ____ for consumers.
a. effective/valuable
b. flexible/satisfying
c. expensive/annoying
d. inexpensive/convenient
e. clutter-free/motivating