Author Question: Branded communities cannot be built or expanded by using paid media to encourage people to join. ... (Read 22 times)

soccerdreamer_17 · **on:** Jun 28, 2018

Branded communities cannot be built or expanded by using paid media to encourage people to join.

Indicate whether the statement is true or false

Question 2

Which of the following is NOT an advantage of the in-home videotape methodology used in the NextTV method?
a. In-home exposure makes it possible to measure advertising effectiveness in a natural environment.
b. By embedding test advertisements in actual programming content along with other advertisements, it is possible to assess the ability of TV commercials to break through the clutter, gain the viewer's attention, and influence message recallability and persuadability.
c. Be measuring recall one day after exposure, it can be determined how well tested commercials are remembered after this delay period.
d. The videotape technology allows the use of representative national sampling.
e. By providing a standardized measure of persuasion, national norms can be determined.