Author Question: A primary disadvantage of disguised research is that a. there is a large potential for bias. b. the ... (Read 66 times)

NguyenJ · **on:** Jun 28, 2018

A primary disadvantage of disguised research is that
a. there is a large potential for bias.
b. the structured approach cannot be used.
c. it will be hard to un-disguise the data.
d. people will change their behavior.
e. background data is difficult or impossible to collect.

Question 2

Which of the following is NOT one of the changes in the broad business environment that have created a significant new environment for personal selling.
a. increased sophistication of marketing planning
b. sales force automation (SFA)
c. legal challenges to high pressure selling
d. All of the above are changes that have created a new environment.